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Benchmark Report

Comparison of the number of customers paying tuition fees in each market

Average spending by market

​Total Mobile Game Player Population Comparison

Weekly Tracking Recommendations

Weekly real-time monitoring

Grasp the key moments of new drama releases

​Respond to positive and negative comments immediately

Research on the Fire-making Words in Drama

Review of similar dramas in the past three years

Exploring fire factors

Provide script ideas and marketing advice

User Testing

On the same issue

Understanding different audiences

​The extent to which the topic is discussed and the level of acceptance of the topic

Solutions

The picture shows a family watching TV, which shows the importance of movies and TV series in our lives.

Drama Industry Data Characteristics

There are new movies hyped up in the market every week, and the initial release of new movies is very critical.

  • Whether the topic can be discussed or not, the first few weeks are very important.

  • A lot of the discussion about the drama happens on Facebook groups rather than public fan pages.

Word-of-mouth monitoring tools, drama traffic monitoring, market research database, industry database

GWI and other databases used for star-picking data

Database usage

Drama traffic

Mainly European and American countries

User Profile

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Countries

Word of mouth data

Taiwan, Japan, South Korea

Market coverage

Tracking the key words of different dramas across the year helps the entire team grasp the key factors of past success and develop possible directions for the future

Drama Production Company

SoWork provides weekly reports on its own brand and competitor brands, which serve as the basis for weekly decision-making

Platform Operators

Word of mouth data

Taiwan, Japan, South Korea

User Profile

make an appointment

56

Countries

Drama traffic

Mainly European and American countries

Market coverage

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