Data-enabled product strategy

The decision model is supplemented by data to help you find answers quickly. Through value proposition and competitive differentiation ratio, it helps you develop high-potential products that meet market needs, or adjust existing product functions, and formulate differentiated product strategies and communication strategies.

Proven decision-making model

According to the decision-making needs, choosing the appropriate decision model can speed up the decision-making time and significantly improve the decision quality.

Value Proposition

Define the market need gap

Competitive Claim Form

Optimize product selling points

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JTBD Model

Understand consumers’ purchasing motivations

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Kano Model

Understand consumers’ satisfaction with different features

Matching data sources

Social Media Data

Social Media Data from around the world in English, Japanese, Korean, Cantonese, and Traditional Chinese

Consumer data

A database of users' daily lives based on regular surveys from 56 countries

E-commerce data

Sales database from Amazon, Shopee, Taiwan Invoice and other channels

Amazon seller of smart watches

Having established a firm foothold in the first race, we wanted to upgrade from a sales mindset to a brand mindset. Within 6 weeks, we defined 6 new product specifications from 5 million data points from Amazon and social media in the United States.