SoWork Insight
Online classes and books
Learning to gain insight into data is the king of marketing
Data is King - Mo Ke Publishing
Data is King Book was launched in 6 weeks and achieved 5 successes. Wang Junren gathered SoWork data analysis cases and wrote this educational manual for internal analysts
99% of profit problems are solved by data
Retail Profitability-Siomai Research Institute
The online course on retail profit learning is taught by three teachers, who interpret retail data from self-media, market aspects and operational aspects. The total course length is 13 hours.
Data insight thinking leading future marketing
Insights into the Marketing Generation - Hahow
For marketing purposes, master the data analysis skills required in the marketing planning and execution process.
A proposal method with a 90% success rate
Hit it right away! - Fresh food season book
Deconstruct 1,300 proposals and refine the proposal structure of listening, reading, speaking, writing and acting to help proposers improve their winning rate.
Learn brand positioning & creative ideas in one class
Marketing strategy in action
This class will be taught by Wang Junren, who has many years of marketing experience, allowing you to put on the glasses of 4A marketing mentality and cultivate the ability to formulate strategies!
Education Course
Data preparatory course
User Insights Workshop
Time: 6 hours
Course Outline: Form a consensus on users, use data to describe user profiles, and use your brain and imagination
Number of people in the course: Grouping is recommended, 6 people per group, maximum 30 people
Data preparatory course
Competitive Product Insight Workshop
Time: 4 hours
Course arrangement: focus on the list of competitive brands, grasp the dynamics of competing products with data, and use your brain to think about breakthrough points
Course staff: 6 people per group recommended, maximum 4 groups
Planning class
Winning Proposal Workshop
Time: 6 hours
Course arrangement: Complete teaching of proposal skills
Brand Special Class
brand consensus camp
Time: 4 hours
Course Outline: User profile focus, starting from the organization’s facts, finding the meaning in the facts, and shaping a consensus on the organization’s mission
Number of people in the course: Grouping is recommended, 6 people per group, maximum 30 people
Course Features: Brand Consensus Camp with Data
Data application brand class
Scientific Brand Building Workshop
Duration: 6 sessions, 2 hours each
Course outline: User profile, competitive insights, brand differentiation positioning, content layout planning
Number of people in the course: 8-10 people recommended
Course Features: A database will be provided during the process, allowing the team to apply ten databases.
Cross-border data
Cross-border data workshop
Time: 2 hours
Course outline: Overview of multinational databases, competitor database implementation, user research database implementation, word-of-mouth monitoring database implementation
Course size: 8-10 people
Course Features: Use global database to help brands grasp new markets
Data Application Class
Future Layout Workshop
Time: 6 hours
Course outline: According to the Ansoff Matrix, four data sources are used to discuss four blocks, and the ideas for existing customers, future customers, existing services, and future services are laid out ．
Number of people in the course: Grouping is recommended, 6 people per group, maximum 30 people
Course Features: The best example of applying theory to data
Data Application Class
Content Marketing Brainstorming Workshop
Time: 2 hours
Course outline: Introduction to the brain-based method and analysis of application scenarios, practical brain-based meetings.
Number of people in the course: Grouping is recommended, 6 people per group, maximum 30 people
Course Features: Learn a correct brain meeting process